Culture

Behind the Brand

Kevin Richards is the man behind blu_smooth.

A respected waterman and a former international swimmer and triathlete, Kevin grew up on the shores of the Eastern Cape and developed a love and close affinity for the warm Indian Ocean from an early age.

Competing and learning from some of the legends of ocean swimming in South Africa and going on to compete all over the world, allowed Kevin the privilege to swim in numerous oceans and open water locations worldwide. Some of the beautiful locations he has swum in include the Caribbean; the Mediterranean; the Seine river in Paris; Sydney Harbour; a lake in Sweden; a lake in Canada; and even a brief swim in the mid-Atlantic; to name just a few.

The Creation of blu_smooth Wetsuits

Due to South Africa’s political isolation in the 1980’s, Kevin’s idea of developing his own wetsuit was born out of necessity. Calling on local surfing wetsuit manufacturers, he developed a “no frills”, simple, sleeveless swimming wetsuit for his open water endeavours. The wetsuits were nameless and unknown – but soon became popular with local triathletes for their simple, yet effective, design.

They may have been basic; but they did the job and Kevin went on to create the legend of ‘the fish’ in local triathlon circles.

After many years of travelling and competing, Kevin worked in the wetsuit industry abroad. After spending many years immersed in the latest wetsuit developments, he recently returned to his roots and his beloved home waters to develop blu_smooth wetsuits.

A vast amount of experience and knowledge lies behind blu_smooth wetsuits.

Uncomplicated in design, quality fabric and the best manufacturing – hardcore by nature!

“Open water swimming is a lifestyle.The freedom, the elements, the challenge! Sometimes we race in it and sometimes we swim purely for the pleasure and the stoke. Little beats the feeling of swimming in open water…and it’s there for everyone! Open water is our culture……make it yours!”

Kevin Richards, founder blu_smooth